SoKawaii Review January 2020

SoKawaii is a monthly subscription delivering cute and kawaii goodies straight to your doorstep! Each month subscribers will receive 6-8 kawaii items including plushies, figurines, stationary, household items, and more. Boxes start at $35 a month and include free worldwide shipping. They kindly sent me the January box for review.

Box Details: If you’re a kawaii lifestyle lover, or just enjoy cute items, then SoKawaii is for you! Receive 6-8 kawaii items including plushies, figurines, stationary, accessories, household items, toys and so much more. SoKawaii is based in Japan and they carefully select trendy and authentic (licensed) Japanese items to include each month!

SoKawaii Packages:

  • Monthly Plan: $35
  • 3 Months Prepaid Plan: $100.50 ($33.50 per box)
  • 6 Months Prepaid Plan: $192 ($32 per box)
  • 12 Months Prepaid Plan: $378 ($31.50 per box)

Shipping: Free Worldwide Shipping

Here’s a closer look at the items I received this month….

January Theme – Winter Celebrations

“To celebrate this new upcoming year we curated for you the cutest items available in Japan, so you can start the year off right! Wintry vibes and kawaii characters such as Sanrio friends, Sailor Moon and Cardcaptor Sakura gathered together in this box! If you are looking for a way to bring adorable Japanese items to your door this year, search no more!”

Included in every SoKawaii box is a detailed card describing the monthly theme and each item this month.

Sanrio Winter Snowman Plush Doll

“All our favorite friends from Sanrio are more than ready to enjoy the upcoming winter celebrations! These adorable plushies shaped like snowman with their cute detailed outfits are made from a super soft fabric, it almost feels like snow! 7 Characters available at random in your box.”

Oh my goodness! How cute is this Sanrio plushie?! Subscribers will receive one of 7 Sanrio characters and I got PomPomPurin shaped as a snowman, complete with a yellow pompom beanie! This is probably one of the softest and coziest plushies I’ve ever received.

Kero-Chan/Suppi-Chan Squishy Mascot

“Our favorite cat guardians from Cardcaptor Sakura are coming as adorable squishies in your box! The soft material and small size make it perfect for squeezing! You can also keep it in the box and display it in your room!”

Cardcaptor Sakura was one of my favorite shows as a kid, so this definitely was a throwback moment! I would have preferred to receive Kero-Chan, but nonetheless, these squishes are really soft and fun to squeeze! Though, with enough use, I can see the printed designs (eyes) eventually cracking.

Cinnamoroll Mug

“We never have enough cute mugs in our collection! Get cozy this winter and enjoy drinking a hot beverage from your favorite mug! This ceramic Cinnamoroll mug has super kawaii and colorful Cinnamoroll gumball machine design printed all over it! Not suitable for dishwasher or microwave.”

What could be more kawaii than Cinnamoroll and gumballs?! This mug is made of a high quality ceramic material that’s perfect for any drink whether hot or cold. I like using this mug as my morning cup of choice and it always brightens my day!

Gudetama Planner

“Keep organized and always on time with this adorable diary! With this Gudetama planner featuring schedules and cute illustrations inside, you have no more excuses to be late this year! Who’s better than our favorite lazy egg to keep track of our agenda?!”

If Gudetama, the lazy egg, can keep track of our plans and schedules, then we should be able to too! This adorable planner comes with a clear plastic cover to help keep your agenda protected. Along with a monthly calendar, there’s several blank pages in the back for you to jot down notes or thoughts.

Sanrio Mist Bottle

“Make your daily life cuter with this Sanrio mist bottle from Japan! This item is super useful and lovely. Use it for misting hair during styling, or hydrating plants. Either way, this product will surely look stunning among all your pretty collectibles! 2 designs available at random: My Melody or Little Twin Stars.”

This bottle arrived just in time! I’ve been meaning to pick up a spray bottle to help dampen my hair while I style it. This bottle features an adorable My Melody design with a matching pink spray nozzle.

Sailor Moon Gashapon Figurines

“These super adorable Sailor Moon Gashapon figurines are part of a new series newly available in Japan. It comes in its own capsule, just like if you get it from the Gashapon machine! Sailor Moon, Sailor Venus and Sailor Jupiter are available in this set. Add one to your collection of kawaii collectibles from Japan.”

Sailor Moon is another throwback for me – it was a widely popular show on Cartoon Network when I was in elementary school (a long time ago)! I’m surprised it’s still popular in Japan since it’s been nearly two decades! Gashapon are fun surprise capsules, similar to the kid-favorite surprise eggs. You never know which character you’ll get! You can also use the lid of the Gashapon capsule as a stand to display your Sailor Moon figurine.

Bonus Item: Pikachu Notebook

Also included in this month’s box was this adorable Pikachu notebook! I don’t see it listed on the item card, so I’m guessing it’s a bonus item/gift.

SoKawaii January 2020 Review – Final Thoughts

January’s SoKawaii box was a blast from the past! There were so many cute items featuring my favorite childhood shows like Cardcaptor Sakura, Sailor Moon, and Pokemon. It was also very heavy on Sanrio characters, which is a good thing because they’re the masters at creating kawaii characters! However, I could deal with less collectible items this month, since I prefer cute and functional items. My favorite items this month were the PomPomPurin Snowman Plush Doll, Cinnamoroll Mug, and Gudetama Planner. This was a great start to the new year and I’m so excited to see next month’s SoKawaii box!

Mary Vu –


SoKawaii is a monthly box full of 100% official cute items specially curated for you, coming directly from Japan!

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